A new business venture is in the works at the hands of four local women with a colorful mission to meld together senses of fashion and community.
Therapist Amanda Best has teamed up with long-time friends Dr. Rachel Peterson, designer Laura Wilusz and public health director Jocelyn Miner to spearhead a new community fashion initiative that is centered around color analysis and personal style in Portland, Oregon . The business is called Pep Riot.
Pep Riot’s goal is to help individuals understand which tones and color palettes within their wardrobe best complement their individual features.
“Color analysis is nothing new,” says Best. “But we [our team] really bonded and found a comforting sense of community in helping each other find our inner glows through wearing the right colors. That’s kind of how we got started.”
“After coming together about a year and a half ago, learning from Rachel, who’s taken several color analysis courses, and creating our own draping kits, we decided to turn our shared group project into more of a community initiative.”
Pep Riot’s home party business model pays homage to companies like Avon and Partylite by encouraging friends to gather in their homes to experience the business service – in this case, it’s the process of garment color analysis (figuring out which genre of colors look best on each person when it comes to clothing).
“It’s been shocking to experience how empowered people feel after figuring out what colors truly work best for them.”
While encouraging community engagement and personal empowerment are at the forefront of Pep Riot’s mission, sustainability is another value at the core of the group’s drive.
“We’re not wasting money on extra clothes that they don’t look good on us anymore, and we’re able to promote clothing swaps consistently, which is a great practice in itself.”
The Pep Riot team plans to explore various themes and fashion trends within their home party business model and to later develop their work in color theory by using their professional backgrounds in psychology and design.
Beyond color analysis, the team considers their growing business more so as a collective of entrepreneurs interested in building community through shared interests, which include fashion and beauty.
For more information on color analysis and Pep Riot, visit their page at pep.riot on Instagram.
